Privacy Policy

This Privacy Policy for Thetawave Technologies (P) Ltd (doing business as Backuply) (“Backuply,” “we,” “us,” or “our”) describes how we collect, store, use, and share (“process”) your information when you use our services (“Services”), including when you:

• Visit our website or other sites linked to this Privacy Policy.
• Install and use Backuply apps on ecommerce platforms such as BigCommerce or Ecwid.
• Engage with us in sales, marketing, or support.

Summary of key points

• What personal information do we collect? Information you provide when creating an account, connecting a store, or contacting support, plus technical data collected automatically when you use our Services.
• Do we process sensitive personal information? No, we do not process sensitive personal information.
• How do we process your information? To provide, improve, and secure our Services and to communicate with you.
• Do we share your information? We may share information with service providers under contractual agreements. We do not sell your personal information.
• What are your rights? You may have rights under applicable privacy laws regarding your personal information.
• How can you exercise your rights? Contact us using the details at the end of this policy.

What information do we collect?

Personal information you disclose to us

We collect personal information that you voluntarily provide, such as when you:

• Register for an account or install a Backuply app.
• Connect an ecommerce store through OAuth or platform integrations.
• Subscribe to a paid plan or contact support.

Personal information may include:

• Name and email address.
• Store identifiers (store hash, platform account ID, store URL).
• Billing details processed by third-party payment providers (we do not store full card numbers).

Store and backup data

To provide backup and restore, we process store objects from your connected store, such as product catalogs, categories, customers and addresses, orders as stored JSON, pages, and related metadata. This data is used to build version history and to restore selected items when you request it. We do not store payment instruments.

Usage data

We collect technical data such as IP address, browser type, device details, and log data when you use our website or apps. We also record backup and restore job status needed to operate the Vault.

How do we process your information?

We process your information to:

• Provide, operate, and maintain Backuply Services.
• Capture, store, and restore store objects you connect.
• Process subscriptions and communicate about your account.
• Improve security, prevent fraud, and comply with legal obligations.

We do not use your store data to train general-purpose AI models without your explicit consent.

Legal basis for processing

Where applicable, we process personal information based on:

• Performance of a contract (providing the Services you requested).
• Legitimate business interests (improving and securing the Services).
• Your consent, which you may withdraw at any time.
• Compliance with legal obligations.

Sharing your information

We may share personal information in the following situations:

• Service providers: Vendors that host infrastructure, process payments, deliver email, or support platform integrations, under written agreements.
• Platform integrations: Ecommerce platforms you connect (e.g. BigCommerce, Ecwid) as required to install, authenticate, and operate the app.
• Business transfers: In connection with mergers, acquisitions, or similar transactions.
• Legal requirements: When required by law or to protect rights, safety, and security.

We do not sell your personal information.

Cookies and tracking

We use cookies and similar technologies for essential functionality, analytics, and security. You can manage preferences through your browser settings. We do not currently respond to Do-Not-Track browser signals where no uniform standard applies.

Data retention

We retain personal information only as long as necessary for the purposes described in this policy or as required by law. Account data is retained while your account is active. Backup versions follow your plan retention (trial: 7 days; paid: 365 days) except named restore points, which are kept until you delete them (max 7). Upon uninstall or account deletion, store snapshots, pins, versions, and blobs for that store are purged unless we must retain data for legal, tax, or security reasons.

How we keep your information safe

We implement organizational and technical safeguards, including encrypted transmission (HTTPS/TLS), access controls, and secure cloud infrastructure. No method of transmission or storage is 100% secure.

Your privacy rights

Depending on your location, you may have the right to:

• Access, correct, or delete your personal information.
• Object to or restrict certain processing.
• Request data portability.
• Withdraw consent where processing is based on consent.
• Lodge a complaint with your local data protection authority.

To exercise your rights, contact us at support@backuply.app. We will respond within applicable legal timeframes.

International data transfers

Where personal data is transferred outside your country or region, we use appropriate safeguards such as Standard Contractual Clauses or equivalent mechanisms where required by law.

Updates to this policy

We may update this Privacy Policy from time to time. The revised date at the top of this page indicates when it was last updated. Continued use of the Services after changes constitutes acceptance of the updated policy.

Contact us

If you have questions about this Privacy Policy, contact us at: